Donovan Hairstyle is one of the most iconic hairstyles in the world.
But it can also be pretty dangerous.
When Don, the stylist and owner of Don’s Hair, opened up shop in 2009, the hairdressing world was in shock.
“We weren’t sure what to expect,” he says.
“We had no idea that this would be such a popular trend and that there would be a lot of people who would use it.”
The first year Don’s had customers was not the easiest.
“There were so many different hairstyles,” he recalls.
“You could get people to do whatever hairstyle they wanted, so we started having to learn.
We started to teach them the proper way to style their hair and how to put the hair together, and we were able to teach people to keep it straight.”
When it came to the customers, it was a struggle.
“They were looking for a lot more of a ‘professional look’,” says Don.
He says that’s why he started offering a new hairdo style for every customer who had tried it, a style that’s now known as the ‘donovan style’.
He now has over 1,500 customers, all with different hairstyle preferences, and even a celebrity clientele.
The business has also attracted some international celebrities.
It was even on the cover of GQ, the men’s magazine, in 2016.
But as he saw the trend spreading around the world, Don says he started to feel uncomfortable.
“I thought I could be a part of something that was creating so much anxiety for people who have anxiety and depression,” he tells Newsweek.
Donovan’s has even started to attract some negative attention from other hair stylists.
One customer who contacted him said: “I can’t believe I even had the opportunity to talk to a man who looks like me and not an Asian.
It was an uncomfortable conversation and I’m not sure it was even worth it.”
Don says it was only after he had the conversation with the customer that he realised that he was actually speaking to a different person.
Despite the backlash, Don maintains that his style is a success and says he plans to keep doing it.
“It’s my way of being myself, and I think people are happy with it,” he said.
“The way I dress is a way of showing how I’m comfortable with myself.”
“The people who don’t like it are just looking for someone to feel better about themselves and how they feel about themselves.
They don’t care what anyone else thinks.”