The city is becoming a magnet for immigrants, especially those with college degrees.
So, when the local hair and beauty salon, Brisbane Hair Salon, decided to open its doors in downtown Dallas, it was no surprise that it attracted a lot of attention from locals.
As one local who was familiar with the store said, “It’s really nice to have that diversity.
They really appreciate the diversity of the city.”
Brisbanawe was founded by two African-American men, Paul Briscoe and William Briscoa, and they’ve been working in the city of Dallas for more than a decade.
“Dallas is one of the most diverse cities in America,” Briscoes said.
“It has the highest concentration of people of color.
It’s a place where you’re going to find all kinds of ethnic groups.”
So, it’s no surprise when Briscoas says he’s seen a big influx of Hispanic and Asian customers from the state of Texas, particularly from Los Angeles, and that’s a trend that has continued in the last few years.
Briscoi said the customers that come to Briscoanares are “really passionate about their work, and we get people who want to share their stories with us.”
“They’re really looking for the story behind it and they want to be able to tell their story and to share it in a way that’s kind of like they’re a part of the community,” Briscawe said.
They’ve been able to attract a lot more Latinos and Asians than they had anticipated, and even though Briscoaus business has been growing, Briscoyas has noticed a decrease in sales.
“We were expecting to see a lot less Latinos, but we haven’t seen a drop in Asian customers,” Brisyas said.
Brisyaws salon, like most other hair salons in Dallas, is a very large, large establishment, and it takes a lot to keep up with demand.
“Our business is definitely down, and I think that’s going to continue,” Briski said.
But Briscoea says he believes Dallas is becoming more multicultural.
“I don’t think it’s as if we’re not growing or evolving or changing, but the things that we’re trying to do, like diversity and inclusion, I think have been pretty successful,” Brischeas said, adding that Briscoawes staff is more diverse than most other salons.
“They have people who have gone through some really difficult times and people who are here for work, who have jobs, and so we feel like we’re more of a welcoming environment than some of our competitors,” Brice said.
However, Briskayas owners are also struggling with the challenges of maintaining a business that employs many people.
Briskaes salon is not the only one that has been facing these challenges.
“There’s no question that there’s been a decrease of Hispanic or Asian customers in the area, but it’s definitely a different environment than other areas,” Brisbe said.
And the trend is continuing to increase.
Briscawnas is now looking for a new location to expand and expand.
And Briscoais plans to open a new salon in the fall.
“This is a business where I can continue to grow, and be able give back to the community and do the things I love to do,” Brisoa said.
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